Yulu was founded in 2017, in the technology hub of India, Bengaluru. With a focus on reducing traffic in heavily congested cities, the company has enabled customers to just walk up to any Yulu stand, scan the QR code, pay money online, use the vehicle, and park it to a nearby stand when done. Currently, Yulu’s portfolio includes bicycles and electric bikes. 

Yulu eventually expanded its operations to major Indian cities like Pune, Mumbai, Bhubaneshwar, New Delhi, Ahmedabad, etc.